A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few answer why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of your ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a look at doing a look up an identical or similar mark as yours will observed that you already own the mark, and is therefore put on notice that its use of an equivalent or similar mark to yours may lead to trademark infringement. 3rd party is used on notice to find a new and different mark. With such notice, registering your mark prevents a prospective conflict in earth.
Social media is a fundamental resource for most businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies into position to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on company for financial gain, for example, is not uncommon. Such improper practices can make the venue suspending the wrongdoer’s social sites account. Know the venue’s policies for facts. However, I located that a person complain for you to some social media site of wrongdoing and claim that another is your brand without permission, the social media administrator responds with a request of proof of ownership belonging to the subject type. A trademark registration gives compelling evidence of brand control.
Registering your mark shows a dedication to your brand name assignment and licensing of Trademark in India shows buyers that responsibility. The goodwill that could be developed through such commitment is invaluable to a working.
Cybersquatters register domain names that is the same or similar to other parties’ trademarks or known brands with truly the only purpose of promoting them (to the rightful owner) high subscription. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a domain name name the actual identical or similar to ones trademark.
Trademark registration can last as long as you continue while using mark in commerce. There are some companies that have registered trademarks which are over hundred years old.
Trademark registration may not necessarily for every business. However, there are many compelling benefits of protecting your brand just you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.